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Amazon plans spring sale for March 20 to 25 not limited to Prime


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plans spring ***** for March 20 to 25 not limited to Prime

Packages move along a conveyor at an

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fulfillment center on Cyber Monday in Robbinsville, New Jersey, on Nov. 29, 2021.

Michael Nagle | Bloomberg | Getty Images

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will host a spring ***** next week with discounts on seasonal items, and this one is not restricted to Prime members.

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said Thursday that the event, which it’s calling the “Big Spring *****,” will run for six days starting March 20, in North America. Unlike the Prime Day discount bonanza typically held in the summer, next week’s event will be open to shoppers who don’t pay for a Prime membership. The subscription program costs $139 per year, or $14.99 a month, in the U.S., and perks include free, speedy shipping; video streaming; and access to exclusive Prime Day deals.

Spring fashion, fitness products, outdoor furniture,

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-branded devices and other “warm weather essentials” are among the categories that will be discounted,
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said. It’s the first time
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has held such an event in the first quarter.

In recent years,

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has added shopping events, including a “Prime Big Deal Days” in the fall, a 48-hour “**** Day” and a beauty-focused ***** ahead of the holiday shopping season.

The company is launching its spring event as shoppers, grappling with high inflation, remain hungry for discounts. Inflation has receded from its 40-year highs in mid-2022, but it ******** above the Federal Reserve’s 2% goal. Consumer prices rose more than expected last month, increasing 3.2% in February from a year earlier, the U.S. Department of Labor said Tuesday.

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also faces rising competition from low-cost retailers Temu and Shein, which have been on an ad-spending blitz to attract ********* shoppers. Shein mostly offers deeply discounted apparel and accessories. Temu is akin to an online flea market and has seen its popularity ***** due to its rock-bottom prices and a gamified shopping experience.

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