[STEAM] The Assassin's Creed Odyssey and Marvel's Spider-Man resurgence proves that games don't always need new content – sometimes they just need Hollywood

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PATCH NOTES v04.08.2026 – Ubisoft and Insomniac Games are enjoying a healthy boost to player counts across Assassin's Creed and Spider-Man games off the back of cinema blockbusters, with numbers so staggering it points to an exciting new normal for the relationship between how games and movies help one another extend experiences.

What's going on this week in gaming?

• 2018's
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  's active player count is surging
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  returns to Steam's Top 10 best-selling games list

Why is this happening now?

• Christopher Nolan's
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  has reignited interest in the Ancient Greek time *******
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  secures second-biggest opening weekend in box office history

The Hollywood Patch is live

• The last week has been a reminder that sometimes the box office can deliver just as meaningful of a live video game update as its developers

It's unusual to see such vast spikes in sales and player counts of older games like Assassin's Creed Odyssey and Marvel's Spider-Man, and in this case, blockbuster movies are the driving forces. It highlights a shift in the way that people are interacting with big adaptations, as they search for ways to stay in these worlds once the credits roll.

Christopher Nolan's The Odyssey has become a monocultural moment, dominating cinemas and conversation for weeks. It's also sending players straight back to Assassin's Creed Odyssey, with analysts estimating that the 2018 release has seen a 90% player engagement jump in the 10 days following the film's release.

AC Odyssey features a lot of the same mythology as Nolan's latest despite not actually being about Homer's Odyssey at all, and with RPGs having a bit of a moment in the 2020s, it makes sense that vast open-world games that feature similar themes, settings, or characters as a major film can receive a second wind by association.

A similar trend is emerging out of Spider-Man: Brand New Day, though this time via direct brand synergy. The film has reportedly brought in $927 million across its opening weekend, success which has inspired Marvel's Spider-Man and

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to launch back into Steam's top 10 best-sellers. For Sony and PlayStation, it's proof that a great movie can be as effective as a big game update.

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, featuring many mythological elements seen in the film's epic poem source material, while sales of the Marvel's Spider-Man games have benefitted from a timely Steam ***** in line with Brand New Day's launch.

The trend of film-game crossover speaks to more than just the enduring success of select franchises. We've seen a general increase in licensed game adaptations (or brand new instalments) of movie IPs as of late, with

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and

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being two notable

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that center on icons of the big screen. There's even an untitled John Wick game also in the works from Saber Interactive!

Paired with Halloween: The Game and

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, two licensed

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launching in 2026 that feature some of the most famous names in the biz, the potential for symbiotic success as film IPs cross over to gaming is stronger than ever.

But will it work the other way? I'll be interested to see how the

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affects sales of

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: Tears of the Kingdom, for example, and the same can be said of the numerous other

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out there. Me and my colleagues on the GamesRadar+ team often find ourselves on a bit of an IP kick after a fresh release, be it film or gaming. That's just how fandom works, and gone are the days where movie prestige outpaced that of video games.

Patch Notes summary

Ancient Greek-set Assassin's Creed Odyssey has seen a 90% increase in active players as Christopher Nolan's take on The Odyssey storms theaters. At the same time, the Marvel's Spider-Man games have soared into the Top 10 Best-sellers list on Steam, bolstered by an attractive discount to celebrate Spider-Man: Brand New Day's opening weekend.

It's clear that fans are seeking to

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of both film and video games by helping themselves to both. It just goes to show how the power of an excellent IP can bring years-old games back out of retirement – even if you might have to dust off an old console or take advantage of a Steam ***** to make it happen.

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