[STEAM] Ubisoft says "releasing a game too late" could "hinder its success" as Far Cry 7 wait settles into fifth year

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Ubisoft has disclosed a valuable trade secret in its latest annual financial report. It appears that, if a developer takes a really long time to make a video game that isn't as bulletproof as

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, fans might stop caring.

The Far Cry creator

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, spotted by

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, that "an inappropriate release schedule" can be grave for a video game business. Releasing slipshod games too early will never work, but "conversely, releasing a game too late – when market anticipation has waned and it no longer meets market standards in a highly competitive environment – can also hinder its success."

Ubisoft addresses the issue in only vague terms, but it still sounds like the company is making a quiet self-admonishment here. Ubisoft, which has

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in the past two years alongside a few passionate swears of loyalty

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, is working with a clogged tank.

Fans of Ubisoft's big FPS series have been

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. We can apparently expect to get more Ghost Recon

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, though it's been seven years since Breakpoint, and Ubisoft

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, laying off 105. Beyond Good and Evil 2 is now a legal adult – the sequel was first announced in 2008.

To that last point, Beyond Good and Evil 2 creative director Fawzi Mesmar

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that the action-adventure game's team is still committed to "delivering a remarkable game for our players to enjoy." When? That's classified.

Though, Ubisoft provides a sort of answer in its annual report, admitting that issues like an overly long release cycle can cause "damage to the game's reputation and brand image, loss of players (disappointment of players who would turn to the competition)." So the real reply to "When?" is actually, "It doesn't matter anymore."

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