[STEAM] Rockstar union rep claims GTA 6 bosses can "easily afford" demands after reportedly generating $3 billion in pre-orders as devs call for "fairer crunch" and "pay transparency"

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Rockstar developers in the *** are seeking official union recognition from the GTA 6 studio's bosses, who were accused of union busting in 2025

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involved in union activity. If Rockstar devs are successful in their bid,

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in history as one of the first formally acknowledged games industry unions in the ***.

Independent Workers' Union of Great Britain (IWGB) Union president Alex Marshall is confident Rockstar can afford such a milestone. The organizer says in a June 30 press release, "GTA 6 has reportedly already generated more than $3 billion in preorder sales. Rockstar bosses can easily afford to sit around the table with the people whose hard work created these games, and give them a meaningful voice in their workplace."

Rockstar itself has not revealed GTA 6 pre-order revenue, and that $3 billion estimate seems to stem, at least in part, from University of Virginia assistant professor of business Anthony Palomba

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that Rockstar parent company "Take-Two shares rose almost 3% in early trading when preorders opened, and some analysts modeled as much as $1 billion in revenue in the first hour alone." Take-Two hasn't commented on this analysis, though the publisher is clearly expecting GTA 6 to be its golden calf – it predicts, in

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, that the game will contribute to "$8 to $8.2 billion" in sales for fiscal year 2027.

What Rockstar devs are asking for in return, says Rockstar North production co-ordinator Shanti Easton-Steel, is for executives to acknowledge "our key objectives of pay transparency, fairer crunch practices and better flexible working arrangements."

"This is a landmark moment for the Rockstar Game Workers Union, and hopefully for the industry as a whole," Easton-Steel says. "It's thanks to the hard work of so many of our members – both those currently with us and those who were fired last October – that we are now in a strong enough position to pursue formal recognition."

Rockstar and the IWGB's

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over those 31 fired union members is ongoing, with

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set to run from September 10 to October 15, according to the workers' union.

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