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[STEAM] Valve kills its retail gift card program due to scammers

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By Steam,
in Game News

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For years, Valve's physical Steam gift cards have been the closest you could come to buying a Steam game at a brick-and-mortar store. Now, Valve says it is phasing out the production of new retail gift cards, citing a losing battle against scammers exploiting the hard-to-track payment method.

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was among the first to note the end of Valve's retail gift card program, which was quietly announced in
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to
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. Since launching the retail cards in 2012, Valve says it has been fighting a constant battle with scammers, who
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and share the pertinent details and security PIN. Those scammers can then
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to effectively launder the funds, creating an
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.

Valve says it has made various moves to slow scammers, including placing limits on redemption and availability and adding a
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"Never share a pin via email, social media or over the phone."

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