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[STEAM] Xbox is exploring ‘radically different business models’ to make its next console affordable

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Xbox CEO Asha Sharma has suggested the platform holder is looking at ways to make its next console, codenamed Helix, more affordable, amid an ongoing hardware “crisis”.

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, it was billed as a “very premium” system, and “the largest technical leap you will have ever seen in a hardware generation”.

However, in the years since, the price of memory and storage components has rocketed, driven by demand for AI datacentres, forcing many consumer devices, including PS5, Xbox, and Nintendo Switch, to raise prices dramatically.

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