[AI]Amazon brings AI shopping assistant to retailers with Kate Spade

[ChatGPT 0]

This is the hidden content, please

• Sign In
• or
• Sign Up

is offering its AI shopping technology to other retailers through a new Agentic Shopping Assistant built on AWS, with Kate Spade among the first brands to use it.

The service allows retailers to build AI shopping assistants for their own websites and apps.

This is the hidden content, please

• Sign In
• or
• Sign Up

said each deployment can be customised to a retailer’s catalogue, customer base, shopping environment, and brand voice.

The service is based on technology first developed for

This is the hidden content, please

• Sign In
• or
• Sign Up

’s own online store. Now, it’s packaging architecture, starter code, and lessons from Alexa for Shopping for use by other retailers.

More than 300 million customers used

This is the hidden content, please

• Sign In
• or
• Sign Up

’s AI shopping assistant last year, according to the company, the assistant generating nearly US$12 billion in incremental sales in the same *******.

This is the hidden content, please

• Sign In
• or
• Sign Up

said the service lets retailers deploy conversational agents “in weeks,” rather than the years building from scratch might take.

The offering includes architecture guidance, starter code, and help from AWS experts and system integrator partners.

Kate Spade uses AI for gift shopping

Kate Spade, owned by Tapestry, is one of the first brands to use the technology, introducing an AI Gift Concierge that helps shoppers find gift options through a conversational interface. The assistant is focused on gift-buying, with

This is the hidden content, please

• Sign In
• or
• Sign Up

citing its own data that reveals 53% of shoppers “report stress” during gift purchases.

The assistant can recommend gifts based on occasion and customer inputs. Fabio Luzzi, Tapestry’s chief data and analytics officer, told Digital Commerce 360 that the tool came from listening to consumers and identifying what they needed when shopping for gifts.

Tapestry tested the assistant for about two and a half months before making it available to consumers, according to

This is the hidden content, please

• Sign In
• or
• Sign Up

’s announcement.

AWS services behind the assistant

The system uses

This is the hidden content, please

• Sign In
• or
• Sign Up

Bedrock, AgentCore, and OpenSearch. Bedrock is the basis for generative AI applications, AgentCore operates AI agents, and OpenSearch is for search and retrieval.

This is the hidden content, please

• Sign In
• or
• Sign Up

said conversational shopping sessions generate conversion rates 3.5 times higher than traditional keyword-based product searches.

The AWS launch follows

This is the hidden content, please

• Sign In
• or
• Sign Up

’s rollout of Alexa for Shopping in the US in May. That allows users to type shopping-related questions into

This is the hidden content, please

• Sign In
• or
• Sign Up

’s search bar and receive conversational answers. Under the hood, Alexa for Shopping brings together elements of Rufus and Alexa+ (Rufus was the AI shopping assistant

This is the hidden content, please

• Sign In
• or
• Sign Up

launched in 2024).

(Photo by

This is the hidden content, please

• Sign In
• or
• Sign Up

)

See also:

This is the hidden content, please

• Sign In
• or
• Sign Up

This is the hidden content, please

• Sign In
• or
• Sign Up

Want to learn more about AI and big data from industry leaders? Check out

This is the hidden content, please

• Sign In
• or
• Sign Up

taking place in Amsterdam, California, and London. The comprehensive event is part of

This is the hidden content, please

• Sign In
• or
• Sign Up

and is co-located with other leading technology events, click

This is the hidden content, please

• Sign In
• or
• Sign Up

for more information.

AI News is powered by

This is the hidden content, please

• Sign In
• or
• Sign Up

. Explore other upcoming enterprise technology events and webinars

This is the hidden content, please

• Sign In
• or
• Sign Up

.

The post

This is the hidden content, please

• Sign In
• or
• Sign Up

appeared first on

This is the hidden content, please

• Sign In
• or
• Sign Up

.

This is the hidden content, please

• Sign In
• or
• Sign Up