[STEAM] Dragon Age series producer says more games should be funded by product placement instead of live service

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Bioware veteran and Dragon Age series producer Mark Darrah says some studios and publishers should consider turning to product placement instead of relying on microtransactions to fund development.

In a video on his personal

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channel, Darrah – who was at BioWare for 23 years and was executive producer on the Dragon Age series – suggested that while video games aren’t the same medium as movies, they could still borrow their business models more frequently to fund project development.

“My understanding is the live-action Smurfs movie paid for itself entirely through product placement,” Darrah claimed, “so the movie was effectively made for zero dollars simply through the ***** of product placement. Contrast that with the way that games make money.”

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