[STEAM] Switch 2 price hike could be imminent as Nintendo may follow Sony’s lead to sate shareholders

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From the outside looking in, gamers may see successful launches like Pokémon Pokopia, Donkey Kong Bananza, and more and think that the Switch 2 is doing well. But Nintendo's stock prices paint a scarier picture.

The console manufacturer is under pressure from its shareholders to increase the price of the Nintendo Switch 2, according to a report by

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, citing growing unrest as the company's stock prices have fallen for six consecutive months, marking the longest negative streak since 2016.

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Image via Nintendo "Nintendo investors are concerned that the $450 Switch 2 is deeply unprofitable," Bloomberg's Takashi Mochizuki and Alice French said. "US tech giants are buying up the world’s supply of key components like memory, while trade disruptions from the Middle East war are affecting the cost of shipping and even basic materials like plastics. Japanese peers like Capcom, Koei Tecmo and indeed Sony are also under pressure."

Sony's big announcement earlier this year of PS5 price increases is making many want Nintendo to follow suit, although it's an incredibly tough sell to consumers everywhere as seemingly everyone is struggling in the current economy. With Nintendo's quarterly earnings report taking place this Friday, though, a price hike of $50 for the Switch 2 in the US seems "plausible," according to the report.

"I think they would be foolish to raise prices,” analyst Michael Pachter said. “The consumer is hurting — people are paying more for gasoline and food, and when prices go up, entertainment budgets are one of the first things to go.”

Next month, the Switch 2 turns one year old. A price hike before that milestone feels counter-productive even if the company is selling the console at a loss, especially considering the rest of the console's 2026 schedule is still a question mark other than Splatoon Raiders coming in July.

With the state of the world as tumultuous as ever, and game prices seemingly on the rise, gaming as a hobby is feeling more and more unmanageable by the day.

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