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[STEAM] 62% of hardcore players no longer buy full-price games, survey suggests

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62% of the most engaged video game players no longer buy full-price releases, according to a new survey.

That’s according to the Generations in Play report, developed by IGN Entertainment in association with Kantar and UC Berkeley, which it says is based on polling of thousands of “highly-committed” consumers in the US, ***, and Australia.

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, 38% of Millennials (people aged 30 – 44) and 42% of Gen Z (those aged 14 – 29) said they still buy full-price games, but only 20% Gen X (people aged 46 – 61) said they would.

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