[STEAM] Great, now Bank of America wants GTA 6 to be more expensive so it can somehow “help the games industry”

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There's been plenty of speculation regarding the price of GTA 6; not because people are hyped to learn about a mere number, but because they fear it'll be even more than they already pay for AAA releases. Bank of America has just weighed in to make matters worse.

As spotted by

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, Bank of America analyst Omar Dessouky recently stated that a price increase over the baseline would be good for the entire industry, actually.

"We also heard from attendees that the industry, which is perceived as struggling, would have difficulty selling games for $80 if GTA 6 came out at $70. We think it’s in Take-Two's self-interest, as a publisher and partner to many developers, to raise the price point for the entire industry."

And that's both dangerous and, well, demonstrably false. A negligible knowledge of the industry's history would've informed Dessouky that GTA IV launched with a $10 higher price point than all other AAA games of its time. That didn't prevent gamers from spending their money on cheaper or even more expensive games, as the mid '00s marked the beginning of the era of

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where people often spent hundreds of dollars on games far less complex and less expensive to make than GTA. We were lucky that GTA's move didn't inspire other games to also raise their baseline prices, but we might actually see that happening, should GTA 6 go for a higher price, because "it's AAAA", or some other silly reason.

It's hard to explain to a man who only thinks in dollars that the amount spent to make a game doesn't necessarily translate into how hyped people are in playing it, regardless of all the money companies spend on marketing them.

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Image via Rockstar Games The GTA series has sold well throughout its existence, even before GTA 3, when it was objectively average in quality, which succeeded because it let players do things they couldn't in other games. There will, hopefully, always be new releases that invite players to do and feel things that don't exist in GTA, and those games can succeed despite the existence of a ******* fish.

Unless more delays take place, Grand Theft Auto 6 should launch on November 19 for the PlayStation 5 and Xbox Series X/S, with a PC release that should follow shortly after.

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