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[STEAM] Apple redesigns its Mac buying experience with a new build-to-order configurator

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It's a notable departure from Apple's long-standing sales formula. Historically, Mac models were divided into several predefined versions, such as base, mid-tier, and maxed-out. Those bundles helped Apple keep inventory predictable while giving customers an easy pricing ladder to climb. The downside was a kind of hidden complexity: specifications could...

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