Taylor Swift drives Super Bowl fever in WA as record number of venues open early for NFL fans

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Taylor Swift drives Super Bowl fever in WA as record number of venues open early for NFL fans

Super Bowl fever is set to grip WA on Monday morning, with a record number of venues preparing to pour pints and sling burgers at a time when many West Aussies are sitting down to a bowl of Cornflakes.

From InSwing Sports Bar in Albany to Divers Tavern in Broome, pubs from one end of WA to the other will throw open their doors as early as 6am to welcome NFL fans keen to watch the Kansas City Chiefs attempt a historic three-peat should they beat the Philadelphia Eagles in Super Bowl LIX.

Former Aussie rugby league player Jordan Mailata is also chasing history, with the Eagles offensive tackle set to become the first *********** to win a Super Bowl if Philly prevails.

With an estimated 6.6 million such fans in Australia, the NFL decider attracted record viewership last year on the Seven Network’s various platforms, reaching 2.7 million people, up 43 per cent from the previous year.

Some of that increased popularity was due to the presence at the game of pop superstar Taylor Swift, the significant other of Chiefs tight end Travis Kelce.

Swift is expected to be in attendance in New Orleans for Super Bowl LIX, along with President Donald Trump and a host of major celebrities.

The T-Swizz factor also played a role in Optus Stadium hosting its first Super Bowl watch party this year, with the singer converting a group of Swifties on the stadium’s staff to NFL devotees.

Camera IconStaff Kayla Bond, Rachel Nicolas, James Radford and Abi Williams. Credit: Ian Munro/The West ***********

The stadium’s head of meetings and special events, Nadia Owen, said, just because the State missed out on hosting an NFL game (that honour will go to the MCG in 2026), West Aussies could still enjoy the action at our temple of footy.

“Some of our team are new fans, which is probably the Taylor Swift effect, and that probably triggered a desire to create a new product for a new audience, but also allow the team to flex their newly-found fascination with a different-shaped ball sport,” Ms Owen said.

About 300 people are expected to attend the Optus Stadium Super Bowl event and they’ll be treated to a classic American tailgate experience, including Coors beer, buffalo wings, mac and cheese, and fried chicken and waffles.

Ms Owen doesn’t anticipate the early kick-off will be an issue.

“We’ve seen from our previous Grand Final events and that kind of thing that everyone really embraces it,” she said.

“They come in their team colours, they come ready for a good time, so I don’t think the (early start) is gonna dissuade anyone.”

The only thing left is how people explain the Monday morning booze fest to their employers, but Optus Stadium has thought of that, too.

“We’ve created a bit of a tongue-in-cheek sick note that people can use to ensure they get the rest of the day off work,” Ms Owen said.

Don’t miss the comprehensive Super Bowl LIX preview in The Sunday Times. Super Bowl LIX kicks off at 7.30am on Monday and will be broadcast on Channel 7 and 7PLUS.

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