Netflix is done telling us how many people use Netflix

[Pelican Press 0]

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is done telling us how many people use

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will stop disclosing the number of people who signed up for its service, as well as the revenue it generates from each subscriber from next year, the company announced on Thursday. It will focus, instead, on highlighting revenue growth and the spent on its platform.

“In our early days, when we had little revenue or profit, membership growth was a strong indicator of our future potential,” the company in a letter to shareholders. “But now we’re generating very substantial profit and free cash flow.”

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revealed that the service added 9.33 million subscribers over the last few months, bringing the total number of paying households worldwide to nearly 270 million. Despite its decision to stop reporting user numbers each quarter,

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said that the company will “announce major subscriber milestones as we cross them,” which means we’ll probably hear about it when it crosses 300 million.

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estimates that more than half a billion people around the world watch TV shows and movies through its service, an audience it is now figuring out how to squeeze even more money out of through , a on password-sharing, and . Over the last few years, it has also games like the Grand Theft Auto trilogy, Hades, ***** Cells, Braid, and more, to its catalog.

Subscriber metrics are an important signal to Wall Street because they show how quickly a company is growing. But

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’s move to stop reporting these is something that we’ve seen from other companies before. In February, Meta

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users each quarter but only reveal how many people collectively used

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, WhatsApp, Messenger, and

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. In 2018, Apple, too, the number of iPhones, iPads, and Macs it sold each quarter, choosing to focus, instead, on how much money it made in each category.

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apple, news, gear,

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, subscribers,

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, streaming
#

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#telling #people #

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