The name YouTube Shorts isn’t a trademark infringement, UK court rules

[Pelican Press 0]

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The name

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Shorts isn’t a trademark infringement, *** court rules

Be prepared, you might never read another article using the word “shorts” so many times again. Ready? A *** high court has ruled

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(here we go!) for

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’s platform Shorts. A British short films television channel called Shorts International, sued

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last year, arguing the name Shorts infringed on its existing trademark for the word, you guessed it, shorts.

The court disagreed. “None of

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’s uses of signs including the word “shorts” gives rise to a likelihood of confusion as to origin,” Judge Michael Tappin stated in his ruling. “While the similarities between

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’s signs and SIL’s trade marks will give rise to a link in the minds of the limited group of *** consumers amongst whom SIL’s trade marks have a reputation,

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’s uses of signs including the word “shorts” will not cause damage to the distinctive character or repute of SIL’s trade marks.”

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Shorts launched in 2020 in response to the popularity of other short video platforms like TikTok. It reached over 1.5 billion monthly users two years later and can now show videos up to three minutes long — still pretty short (that’s 12 short(s) for you).

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#

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#Shorts #isnt #trademark #infringement #court #rules

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