Here’s where rent concessions are happening the most in the U.S.

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Here’s where rent concessions are happening the most in the U.S.

Aleksandarnakic | E+ | Getty Images

A construction ***** in the U.S. has resulted in lower rents and other benefits for renters.

Record-construction activity since the pandemic has increased the supply of empty units, meaning more inventory is available for renters. More multi-family units were completed in June than in any month in nearly 50 years,

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to Zillow Group, an online marketplace for real estate.

Landlords are taking notice and are now adding rent concessions — discounts, incentives or perks to attract new renters — like free weeks of rent or free parking. 

About a third, 33.2%, of landlords offered at least one rent concession in July across the U.S., up from 25.4% last year, Zillow

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Meanwhile, the median asking rent prices for all bedroom counts slid in July, the first time that’s occurred since 2020,

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to Redfin, a real estate brokerage site.

The median asking rent price for a studio or one-bedroom apartment fell 0.1% to $1,498 a month; two-bedroom apartments decreased 0.3% to $1,730; and units with three bedrooms or more, were down 2.% to $2,010, per Redfin data. 

Rents are still high because of how much prices climbed during the pandemic, said Chen Zhao, who leads the economics team at Redfin. But now, rent growth has flattened, which can be “good news for renters,” she said.

Sun Belt states are leading the trend

Metro areas in Florida and Texas, two Sun Belt states that have introduced a high number of newly built apartments since the pandemic, are seeing significant rent price declines as more units become available, according to Redfin.

For example, the median asking rent price in Austin, Texas, dropped to $1,458 in July, a 16.9% decline from a year prior,

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to Redfin. It was the biggest drop among all other analyzed metro areas in the national report, the firm noted.

The median asking rent price in Jacksonville, Florida, declined 14.3% in the same timeframe, to $1,465, per Redfin.

To compare at a state-wide level, the median rent price in Texas stands at $1,950,

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to Zillow. The median rent price in Florida is $2,500, the marketplace

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Rent concessions are up from a year ago in 45 of the 50 largest metro areas in the U.S., according to Zillow.

The annual increase in the share of rental listings offering concessions is the highest in Jacksonville, Florida, which saw concessions rise 17 percentage points, followed by Charlotte, North Carolina (up 15.7 percentage points), Raleigh, North Carolina (up 14.7 percentage points), Atlanta (up 14.5 percentage points); and Austin, Texas (up 14.1 percentage points), per Zillow data.

How wage growth helps rent costs 

Historically, wage growth and rent growth have been very linked, said Orphe Divounguy, a senior economist with Zillow’s Economic Research team.

How tight the labor market is can be predictive of how tight the housing market is going to be, he explained.

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to the Bureau of Labor Statistics. The unemployment rate jumped to 4.3%, the highest level since October of 2021.

“When wages are rising rapidly, that helps to support housing demand,” said Divounguy. “As the labor market loosens, we expect the rental market to continue to loosen.”

Wages are growing 4% to 5% year over year, said Zhao: “That’s good. That means that rents are actually falling relative to wages. Your wages are increasing more than rents are.” 

To be sure, wage growth has slowed down. Wages and salaries increased 5.1% in June for the 12-month ******* ending in June 2024 and increased 4.7% a year ago,

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to the Bureau of Labor Statistics. 

Wage growth peaked at 9.3% in January 2022, and has slid down to 3.1% by mid-June and returning to pre-pandemic wage levels,

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to Indeed Hiring Lab Institute.

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