‘We tried peace for 2 years, now it is war’

[Pelican Press 0]

This is the hidden content, please

• Sign In
• or
• Sign Up

‘We tried peace for 2 years, now it is war’

Elon Musk’s X filed an antitrust

This is the hidden content, please

• Sign In
• or
• Sign Up

against an industry group representing numerous global brands, including the social network’s own advertisers, accusing it of conspiring to deprive X of billions of dollars.

“We tried peace for 2 years, now it is war,” Musk

This is the hidden content, please

• Sign In
• or
• Sign Up

on his social media platform.

The antitrust suit, filed in Texas federal court, accuses the Global Alliance for Responsible Media (GARM) of colluding to convince brands to limit or remove their advertising from X, which has

This is the hidden content, please

• Sign In
• or
• Sign Up

since Musk bought the company in 2022.

The legal action also names GARM members including CVS Health, Mars, Orsted, and Unilever. The Independent has contacted GARM and these firms for comment.

“These actions were all against the unilateral self-interest of the advertisers; they made economic sense only in furtherance of a *********** performed in the confidence that competing advertisers were doing the same,” the lawsuit

This is the hidden content, please

• Sign In
• or
• Sign Up

.

In a post on X, CEO Lina Yaccarino accused the ad group of trying to cut off access to the “Global Town Square” that exists on the site, which cost X “billions of dollars.”

“To put it simply, people are hurt when the marketplace of ideas is undermined and some viewpoints are not funded over others as part of an ******** boycott,” she

This is the hidden content, please

• Sign In
• or
• Sign Up

.

The lawsuit is a major gamble for X, which reported declining revenues in the last two quarters of this year.

GARM represents brands that spend more than 90 percent of global ad dollars,

This is the hidden content, please

• Sign In
• or
• Sign Up

, and the majority of X’s revenues come from advertising.

The industry coalition has been under scrutiny in the ***********-controlled House of Representatives, where a report last month from the Judiciary Committee accused GARM of cutting out ************* news sites and pressuring Spotify over Joe Rogan’s scientifically unfounded claims about Covid.

GARM, the report concluded, “likely violated federal antitrust laws” and could be shown to be “demonetizing certain viewpoints to limit consumer choice.”

X, under Musk, hasn’t been afraid to go into legal combat.

Last year, it

This is the hidden content, please

• Sign In
• or
• Sign Up

Media Matters for America, a left-leaning media watchdog group, for defamation over an article claiming X allowed top brands to show their content near posts with antisemitic and neo-***** ideas.

This is the hidden content, please

• Sign In
• or
• Sign Up

#peace #years #war

This is the hidden content, please

• Sign In
• or
• Sign Up

This is the hidden content, please

• Sign In
• or
• Sign Up