Twickenham: RFU has not ‘sold out’ by selling stadium naming rights – Bill Sweeney

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Twickenham: RFU has not ‘sold out’ by selling stadium naming rights – Bill Sweeney

The RFU had been looking for additional investment and, in a document seen by the BBC, were considering selling their base in Twickenham and buying a 50% share in Wembley.

Those plans were shelved in favour of redeveloping the stadium, which had been quoted at a cost of £663m by the Twickenham Stadium Masterplan Programme (TSMP).

Asked about how much the deal with Allianz was worth, Sweeney said: “It’s a multi-year commitment and it’s well over a £100m, so it’s a fair value for what you’d expect for stadium naming rights these days.”

London Irish, Wasps and Worcester all

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in the 2022-23 season.

Sweeney added: “It’s money that we need to invest back into the game.

“We’ve had a tough time coming out of Covid, the game’s under pressure – we saw three professional clubs go out of business [and] that was extremely painful.

“So, this is money we need to generate, to invest back into the community game so we keep that pipeline going.”

The inclusion of Twickenham increases Allianz’s portfolio to eight stadiums around the world.

The venue will host the final of the 2025 Women’s World Cup, while the first international fixture under the new name will see England’s women play world champions New Zealand on 14 September.

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