Adobe, Microsoft Join Hands to Bring a Suite of Generative AI Features for Marketers in Microsoft 365

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Join Hands to Bring a Suite of Generative AI Features for Marketers in

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365

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and

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joined hands to announce a suite of new artificial intelligence (AI) features for marketers at the

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Summit on Tuesday. In this collaboration,

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will offer its

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Experience Cloud workflows and insights to

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Copilot for

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365 applications. The new capabilities are aimed at reducing data silos and the inconvenience of using multiple different applications to complete complex tasks and build strategies. The collaboration was announced shortly after

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unveiled the addition of new AI capabilities and an AI assistant in its Experience Cloud suite of products.

In a

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, the companies noted the complexities in the marketing discipline that have given rise to specialised tools and applications for specific tasks. Highlighting the problem of data silos and back-and-forth navigation between apps that can lead to productivity loss and slowing of impact speed,

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and

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announced the collaboration to tackle these challenges with the help of a unified interface and AI.

“

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and

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share a common goal of empowering marketers to focus on the work that’s most important – creating impactful campaigns and enhancing customer experiences,” said Jared Spataro, corporate vice president, AI at Work,

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. “By integrating contextual marketing insights from

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Experience Cloud applications and Dynamics 365 within the flow of work through Copilot for

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365, we deliver on our shared goal while helping marketers streamline their efforts, break down barriers, and deliver exceptional results.”

Through the partnership,

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will lend relevant marketing insights and workflows from

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Experience Cloud applications to

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, which will integrate it into its Copilot for

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365. As a result, users who use both

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products and

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apps such as

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, Word, or PowerPoint, can now easily share the data across platforms to create and build marketing campaigns and strategies.

As per the announcement, one of the capabilities Copilot will gain after this tie-up includes getting data from

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tools such as Customer Journey Analytics and

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Workfront to

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apps such as

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, Teams, and Word. Users can ask Copilot questions regarding the status of the marketing project, outstanding approvals, actionable insights, and more.

Users will also be able to draw insights from both platforms to create briefs, presentations, reports, and even imagery using

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Firefly generative AI.

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Workfront will also compile notifications from multiple applications, emails, and chats to inform the user about the project status. This collaboration has not been released yet and as per the press release, users can sign up on the

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to receive updates.

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experience cloud

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365 join hands generative ai feature marketers copilot

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365,

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experience cloud,artificial intelligence,ai,copilot
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