NBA signs huge broadcasting deal

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NBA signs huge broadcasting deal

Walt Disney’s ESPN, Comcast-owned NBC Universal and

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.com have clinched the rights to carry National Basketball Association games in an 11-year deal valued at $US77 billion ($A117 billion).

The NBA said it rejected a last-minute offer from Warner Bros Discovery’s **** Sports division, ending a four-decade relationship with the media company after next season.

A spokesman for **** Sports could not immediately be reached for comment.

Analysts have said winning telecast rights requires a huge financial commitment considering the cost as well as the fees associated with production.

“Our new global media agreements with Disney, NBCUniversal and

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will maximise the reach and accessibility of NBA games for fans in the ******* States and around the world,” NBA Commissioner Adam Silver said.

“These partners will distribute our content across a wide range of platforms and help transform the fan experience over the next decade.”

Disney will carry a total of 80 regular-season NBA games, including 20 contests on the ABC Network.

ABC will remain exclusive home of the NBA Finals, which it has broadcast since 2003.

NBC Universal will pick up 100 regular-season NBA games, with more than half airing on NBC.

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will carry 66 regular-season NBA games on Prime Video each season.

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#NBA #signs #huge #broadcasting #deal

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