[STEAM] Activision Reportedly Sold an AI-Generated Call of Duty: Modern Warfare 3 Cosmetic

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Activision reportedly sold an “AI-generated cosmetic” for

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in late 2023.

In a report from

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on the impact of generative AI on the video game development industry and concern among many within it about the threat to their livelihoods, it is alleged that Activision “made an AI-generated cosmetic available for purchase on the Call of Duty: Modern Warfare 3 store.”

The cosmetic in question is not named in the article, but it is linked to: the Yokai’s Wrath bundle released in December 2023. The store did not disclose any use of generative AI for this bundle.

This bundle was sold for 1,500 COD Points, the premium virtual currency sold for real-world money that generates hundreds of millions of dollars for Activision each year. 1,500 COD Points is approximately valued at $15.

It’s worth pointing out that Wired did not specify which part of this bundle was AI-generated, or indeed whether all of it was. The bundle contained a number of virtual items, including an Operator skin, a ******* blueprint, a calling card, a ******* sticker, and a loading screen, all below.

IGN has asked Activision for comment.

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