Forget keto — Ozempic might finally kill the low-carb diet trend

[Pelican Press 0]

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Forget keto — Ozempic might finally ***** the low-carb diet trend

Weight loss drugs like Ozempic are overtaking keto in popularity, a new report shows.

GLP-1 drugs lead to significant weight loss and are changing consumer habits.

But high costs and limited access to GLP-1s keep low-carb diets relevant to an extent.

Hold the butter — the

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may be signaling an end to popular high-****, low-carb diet trends.

Americans are now looking up Ozempic more frequently than keto on

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, according to the

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from The New Consumer and Coefficient Capital.

The

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, based on eating a whopping 70% to 80% of daily calories from **** sources and as little as 5% from carbs, has been a dominant force in the diet world for over a decade. Along the way, consumers’ hunger for low-carb alternatives to their favorite treats has sparked a massive market of ostensibly better-for-you snacks, from zero-sugar candy to high-protein chips and cookies.

The global market for keto products

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more than $9 billion in 2019. But interest has begun to wane in recent years, with the number of people on keto diets

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by 4% in 2023.

At the same time, Ozempic has emerged — a brand name for

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which has become the eponym for a class of medications called GLP-1s that can lead to unprecedented weight loss.

As keto fades away, it’s making room for a lucrative market catering to GLP-1 users’ smaller but more refined appetites instead.

Some doctors have called keto the worst diet for health

Despite hitting its stride in the mid-2010s, the keto diet has been around for at least a century.

Whether branded as Atkins, the Zone diet, or just called low-carb, keto promised that you could shed pounds and boost health by eating the foods conventional wisdom had forbidden, from juicy burgers with cheese to steaks slathered in butter.

But for doctors, the potential weight loss boon comes with major caveats, prompting keto to earn the title of “

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” several years in a row.

Eating too much

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and cholesterol has been linked to a higher risk of heart ******** and other illnesses. Consuming

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like sausages and ham has been tied to higher odds of developing *******. Both saturated **** and processed meats are popular in low-carb diet variations like “

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,” full of junk food.

Still, the allure of losing weight while eating bacon and burgers has persisted, and research has uncovered

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for controlling blood sugar levels, managing diabetes, and potentially aiding weight loss.

Weight loss meds offer a new way to stop cravings and shed pounds

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, the active ingredient in Ozempic, received FDA approval as a weight management treatment in 2021.

Now, between 8 million to 20 million Americans are using some type of GLP-1 medication, according to estimates from The New Consumer report. There could be another 25 million to 50 million users over the next few years, the report suggests.

GLP-1 drugs work for weight loss by mimicking various hormones that naturally occur in the human body and help regulate appetite.

For patients, the medications help to combat “food noise,” a persistent preoccupation with food and eating that can make long-term dieting difficult. GLP-1s can even make crave-able treats like

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.

As a result, weight loss drugs are changing the way we eat, and the food industry is taking note. GLP-1 users make up the biggest share of people trying

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and they’re more willing to splurge on expensive items, according to the recent trend report.

The race is on among pharmaceutical companies to develop medications with even more powerful benefits and fewer side effects.

But low-carb diets still have a major advantage over Ozempic

While semaglutide and other GLP-1s have been called a “game changer” for

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, they’re still largely unavailable to many people who might benefit.

The medications can cost $1,000 or more a month, making affordability the biggest barrier for people seeking

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, followed by a lack of insurance coverage. Frequent shortages have also prompted a booming gray market for

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, which the FDA has warned can be ineffective and potentially risky.

Even the brand name drugs come with

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, most commonly mild to moderate symptoms like nausea or vomiting.

In contrast, a major draw of low-carb diets has always been ease of access, offering a means for people to try fixing their health at home without a doctor’s visit, dietitian-approved meal plan, or calorie-counting app.

Combined with an emerging trend of

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, tackling health issues at the grocery store instead of the pharmacy is still attractive to many people.

Ozempic’s star is still rising, but as long as the steep costs and healthcare hurdles persist, low-carb diets are likely to linger, even if only on the fringes.

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#Forget #keto #Ozempic #finally #***** #lowcarb #diet #trend

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