Here’s which subscription plans remain

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Here’s which subscription plans remain

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is phasing out its lowest-priced ad-free subscription plan in the U.S., which could drive more viewers to its cheaper

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The Los Gatos, California-headquartered streaming giant said Thursday in a

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it would be phasing out the basic ad-free plan – which had cost $11.99 monthly – in the U.S. and France. Previously, the company dropped the basic plan in the U.K. and Canada.

The basic plan is not displayed as an option for U.S. subscribers on its

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for U.S. customers. The company

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for new subscribers in July 2023, but allowed basic plan customers to remain on the subscription so long as they didn’t cancel or change plans.

Other

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plans include a $6.99 monthly option with ads, a $15.49 monthly standard HD video quality plan (no ads) and a $22.99 premium Ultra HD plan (no ads).

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, which began offering an

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, said the “attractiveness” of the ad-supported plan led to an increase in subscriptions of 34% during the April-June 2024 *******, but did not say how many subscribers were added.

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subscribers in the U.S. and in France who are currently on the Basic plan will have to choose a new plan, the company said in a statement to USA TODAY. Those members impacted will get an email starting today, the company said.

Even without the basic, ad-free offering,

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represents “a very strong offering for our members,” when you consider the $6.99 monthly ad-supported option, said co-CEO Greg Peters, during a videoconference about

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“Essentially, we’re providing them a better experience: two streams versus one. We’ve got higher definition. We got downloads. And, of course, all at a lower price,” he said. “And for members who don’t want that ads experience, they, of course, can choose our ad-free Standard or Premium plans.”

The company reported its third consecutive quarter of double-digit revenue growth, with $9.56 billion in revenue in the second quarter of 2024, up 16.8% over the same quarter in 2023.

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added more than 8 million subscribers in the second quarter, benefiting from the return of series such as “Bridgerton,” and “Baby Reindeer” and the live event “The Roast of Tom Brady,” as well as a password-sharing crackdown.

data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==

Hannah Dodd as Francesca Bridgerton, Victor Alli as John Stirling and Masali Baduza as Michaela in Season 3 of “Bridgerton.”

What

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plans are there?

Standard with ads ($6.99 monthly): Watch in Full HD on 2 supported devices at a time and download on 2 supported devices at a time

Standard plan ($15.49 monthly): Watch in Full HD and download videos on 2 supported devices at a time (option to add 1 extra member who doesn’t live with you for $7.99 monthly).

Premium plan ($22.99 monthly): Watch in Ultra HD (4K) quality on 4 supported devices at a time and download on 6 supported devices simultaneously; Option to add up to 2 extra members who don’t live with you for $7.99 monthly).

Story continues

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adds 8 million new subscribers

Total number of subscribers grew to more than 277.6 million, an increase of 16.5%, the company said.

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forecast lower subscriber additions in the current quarter (July-Sept.) than in the same ******* last year, when the streaming company added more than 8.7 million.

Back in April, the company announced it planned to stop reporting membership numbers in 2025.

In after-hours trading,

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shares initially dipped 2%.

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will begin the launch of monthly video game releases including one based on “Emily in Paris,” later this month. Coming later this year, a multiplayer game based on “Squid Game.”

Contributing: Bailey Schulz, USA TODAY

Follow Mike Snider on X and Threads: 

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What’s everyone talking about?

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This article originally appeared on USA TODAY:

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#Heres #subscription #plans #remain

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