U.S. online sales climb to record $14.2 billion

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U.S. online sales climb to record $14.2 billion

An

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contract worker pulls a cart of packages for delivery in New York, US, on Monday, April 22, 2024. 

Angus Mordant | Bloomberg | Getty Images

Online spending in the U.S. surged 11% year over year to $14.2 billion during

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’s 48-hour Prime Day event, topping estimates and setting a new record, according to

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Analytics.

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said the strong showing was driven by back-to-school shopping and an “apparent product refresh cycle,” as consumers looked to snap up new tablets, TVs and Bluetooth speakers in droves. That’s a shift from last year, when inflation-weary shoppers used the discount event to stock up on household essentials like pantry staples and office supplies.

The company had predicted U.S. shoppers would spend $14 billion online during the two-day event.

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tracks transactions not just on

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but also across a wide swath of U.S. retail sites.

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’s Prime Day event, which ran Tuesday and Wednesday, has become a big revenue driver for other retailers, which often hold competing sales timed around Prime Day.

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it also saw “record-breaking” Prime Day revenue, though it didn’t disclose total sales from the event. The company touted its Rufus shopping assistant, which uses generative artificial intelligence to suggest products and give order updates, saying the tool “helped millions” of shoppers browse the site.

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Rufus available to all U.S. users after testing it with a subset of shoppers.

Numerator, which tracked purchases across more than 35,500 households,

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shoppers spent more per order this year, with an average order size of $57.97, up from $54.05 during last year’s event. Shoppers snapped up

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-branded ***** TV sticks, Premier protein shakes and Liquid IV packets, while home goods and household essentials, as well as apparel and shoes, were among the top categories, the firm found.

“Shoppers purchased fewer big-ticket items than we’ve seen in past years, and fewer participants placed multiple orders throughout the *****, indicating a shift to more conscious shopping and a preference for saving over splurging,” Numerator analyst Amanda Schoenbauer said in a statement.

WATCH: Prime Day is a big marketing event for

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