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[STEAM] 82% of American players made an in-game purchase last year, survey suggests

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That’s according to Comscore’s 2024 State of Gaming Report, published by
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, which was made in partnership with in-game advertising platform Anzu.

According to the report, 62% of adults over the age of 18 played a video game, with millennials comprising 49%, followed by Gen Z at 13%.

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