GoPro Hero4 Session Unveiled as Firm’s Smallest Camera Yet

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GoPro Hero4 Session Unveiled as Firm’s Smallest Camera Yet

GoPro, the sports camera maker, plans to launch its smallest camera yet.

The Hero4 Session, which weighs 2.6 ounces (76 grams), will go on ***** July 12, the company said Monday. The lightest camera it currently sells on its website is the Hero4 Silver at 2.9 ounces (82 grams).

While it weighs less, the new camera hasn’t shrunk in price: The Hero4 Session will retail for $399.99 (roughly Rs. 25,500), about the same price as previous models.

The San Manteo, California-based company said the camera is simpler to use, because it has one button to put on the camera on and begin recording. The Hero4 Sessions is also waterproof for up to 33 feet and doesn’t need a separate waterproof case, the company said.

The unveiling didn’t ease investors’ worries about whether GoPro can keep up its growth pace. They sent shares of the company down 81 cents to $50.94 (roughly Rs. 3,230). They were trading over $90 (roughly Rs. 5,700) last October.

Back in May, GoPro CEO Nick Woodman at the Code Conference in the US announced the company’s future plans of creating a quadcopter drone, alongside the plans to sync GoPro cameras to cloud and to make a spherical camera mount for better VR experiences.

Talking about the quadcopter drone, Woodman said, “It seemed natural to us that we’re in the GoPro enabling business and drones are the ultimate GoPro accessory… that was all the rationale we needed to say OK. It’s core enough to our business to make sense to make our own.”

Written with inputs from AP

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