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Prime Day 2024 ***** runs July 16 and 17

An

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contract worker pulls a cart of packages for delivery in New York, US, on Monday, April 22, 2024. 

Angus Mordant | Bloomberg | Getty Images

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‘s Prime Day mega ***** event will return on July 16 and 17, the company
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Tuesday.

Like in previous years,

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said the event will feature millions of deals, with new discounts dropping “as often as every five minutes during select periods throughout the event.”

The company said it will once again offer invite-only deals for which members of its Prime subscription club can request an invitation to access discounts on items that typically sell out fast. It first rolled out invite-only deals for Prime members last year.

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launched Prime Day in 2015 to offer discounts exclusively to its mainstay subscription program members. Prime costs $139 per year and includes perks such as speedy shipping and access to streaming services. The discount bonanza is partially designed to attract new Prime subscribers, to promote
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’s products and services and to provide a sales boost during a normally slower shopping *******.

The event is also a big revenue driver for other retailers, who often hold competing events during or around Prime Day. Walmart on Tuesday

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its own “Walmart Deals” event that runs July 8 through July 11, while Target
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it would host a weeklong discount event from July 7 to 13. Best Buy is also running a “****** Friday in July” promotion from July 15 to 17.

Last year, total online sales in the U.S. during

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’s Prime Day event hit a record $12.7 billion, and surpassed 2022’s total of $11.9 billion, according to
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Analytics.
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said it sold 375 million items during the two-day discount event, up from 300 million in 2022.

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