Amazon May Launch Ad-Supported Free Music Streaming Service: Report

[Pelican Press 0]

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May Launch Ad-Supported Free Music Streaming Service: Report

The music streaming services segment is a competitive one, with key players such as Spotify and Apple Music dominating the space.

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too has a presence in the segment through its streaming services, known as

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Prime Music in India. However, a new report suggests that

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could introduce a new free and ad-supported service, which would compete against Spotify’s free tier. The service could be marketed as a ready-to-use streaming platform for

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’s Echo line of smart speakers.

A

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by Billboard suggests that the new streaming service will be launched soon, and will have a limited catalogue of music. The service will largely be marketed through the Echo line of speakers, and will give buyers of the Echo series a value-addition and the ability to stream music on the speaker without having to first sign-up and pay for a service.

Smart speakers such as the Echo Plus and new

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Echo Show can also be used with

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Prime Music subscriptions. In India, music streaming is part of the

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Prime

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which also offers shopping benefits and

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Prime Video for Rs. 129 per month or Rs. 999 per year. In the US, the company has various pricing tiers for its music streaming service, starting at $3.99 per month for those listening only on Echo devices.

A free streaming service from

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would still rely on licensing from music labels, but

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could offset the cost of this by rationalising it against an increase in retail sales for its Echo hardware. The ad-supported service would pay labels per stream regardless of how many ads run alongside the music, according to the report.

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may launch ad-supported free music streaming service report

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prime music,

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echo
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#Launch #AdSupported #Free #Music #Streaming #Service #Report

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