Diamond Member Pelican Press 0 Posted June 28, 2024 Diamond Member Share Posted June 28, 2024 Taco Bell enters the value meal wars with its biggest deal ever This is the summer of fast food value meal wars, and This is the hidden content, please Sign In or Sign Up isn’t sitting back. The chain announced Thursday that it’s entering the battle with one of its biggest deals ever. The “Luxe Cravings Box” is a collection of its four of its most popular foods, including a Chalupa Supreme taco, a beefy 5-layer burrito, a double-stacked taco, chips with nacho cheese sauce plus a medium drink all for $7 — a 55% discount compared to if all items were bought separately. The offer, which is on menus until September, shows that Taco Bell isn’t immune to the economic pressures facing chains, sparking the company to discount its menu items to bring back customers that are dining out less often and This is the hidden content, please Sign In or Sign Up . This is the hidden content, please Sign In or Sign Up , Burger King and, new this week, This is the hidden content, please Sign In or Sign Up have all released similar value-centric offers to lure back cash-strapped consumers and rev up spending ahead of their upcoming earnings’ releases. “We believe that fast food should be a luxury that every one can afford everyday,” said Taylor Montgomery, Taco Bell’s chief marketing officer. He added that its deal offers “full-sized favorites” compared to some of its rivals’ deals that have smaller portions. Montgomery told CNN that the “Luxe Craving Box” is the “most abundant” offer it’s ever sold and giving “consumers more than we ever given them before.” He declined to say if the new offering is being sold at a loss. In parent company’s Yum Brands’ most earnings report, same-store sales at Taco Bell’s US locations rose just 2%, a sharp decline from the 11% the chain grew compared to the same quarter a year prior. Like its rivals, This is the hidden content, please Sign In or Sign Up that some of its problems stem from customers spending less on fast food. For more CNN news and newsletters create an account at This is the hidden content, please Sign In or Sign Up This is the hidden content, please Sign In or Sign Up Taco Bell,Chalupa Supreme,nacho cheese sauce,Burger King,fast food,Cravings Box #Taco #Bell #enters #meal #wars #biggest #deal This is the hidden content, please Sign In or Sign Up For verified travel tips and real support, visit: https://hopzone.eu/ 0 Quote Link to comment https://hopzone.eu/forums/topic/53393-taco-bell-enters-the-value-meal-wars-with-its-biggest-deal-ever/ Share on other sites More sharing options...
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