Google Doubling Down on Investment in Its Own Hardware: Report

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Doubling Down on Investment in Its Own Hardware: Report

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Pixel 7 series powered by the second-generation Tensor G2 SoC was unveiled recently and the search giant is looking to bet high on its Pixel devices. Now, a new report claims that

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is planning to “double down” on Pixel phones and its own hardware. On the backdrop of Samsung’s falling numbers, the tech giant is reportedly moving product development and software engineering staff who work on services for non-

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devices to work on

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-branded devices. The move could reduce the scale of support for partners including Samsung.

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could develop

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services for premium android smartphone makers such as Samsung, OnePlus and Xiaomi.

As per a

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by The Information,

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is “doubling down” on Pixel phones and its own hardware. The Android maker is reportedly moving product development and software engineering staff working on features for non-

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hardware to work on

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-branded devices.

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’s biggest Android partner Samsung is losing customers to Apple in mature markets and the search giant is reportedly concerned about the South Korean company’s falling numbers and its impact on

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’s mobile ad business.

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’s search executive, Sissie Hsiao reportedly confirmed to the publication that CEO Sundar Pichai believes that the company making its own devices “best positions the company to be protected” from market shifts in the mobile market.

The report citing an internal document state that

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’s recent decision to remove

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Assistant support on some Wear OS smartwatches as well as reducing support for Assistant features such as Driving Mode were part of this shift within the company.

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has reportedly singled out Samsung and ******** brands OnePlus and Xiaomi as premium Android phone partners for which it should develop the best

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services. However, other mobile phone manufacturers may not get the same level of attention.

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