Google is reportedly building AI chatbots based on celebrities and influencers

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is reportedly building AI chatbots based on celebrities and influencers

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is reportedly building new AI-powered chatbots based on celebrities and

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influencers. The idea isn’t groundbreaking — startups like Character.ai and companies like Meta have products like this — but neither is so far.

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’s celebrity chatbots will be powered by the company’s Gemini family of large language models according to The Information, which

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. A fun fact: Noam Shazeer, one of the co-founders of Character.ai, is a former

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engineer and of “transformers,” the fundamental tech that made today’s generative AI possible.

It isn’t yet clear which celebrities or influencers

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might partner with. Meta’s chatbots, for instance, are based on personalities like TikTok star Charli D’Amelio,

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phenomenon Mr. ******, Snoop Dogg, Tom Brady and Paris Hilton among others, while Character.ai’s characters include politicians, philosophers, fictional characters, and even objects like a block of cheese that talks.

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’s project is reportedly being led by a longtime executive called Ryan Germick who works on

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Doodles, and a team of ten.

It also sounds like

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’s bots could be just an experiment — according to the report, the bots might only show up on

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Labs, the company’s website for experimental products, instead of being available more broadly.

It isn’t clear why

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’s doing this. Meta’s AI chatbots based on celebrities never really took off despite the company stuffing them in every product it makes. As The Information pointed out, the company’s chatbot based on Snoop Dogg has only 15,000 followers on

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compared with 87.5 million followers who follow the human rapper.

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news, gear,

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, chatbot, ai
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#reportedly #building #chatbots #based #celebrities #influencers

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