[STEAM] Nintendo’s first US commercial might be this 1980 ad

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Got a broken arm? Just play Toss-Up! | Screenshot:

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Nintendo is a gaming juggernaut today, but it wasn’t really on anyone’s radar in the ******* States in 1980. And what was possibly the first US commercial for hardware produced by the company — a handheld called Toss-Up, from its “Game & Watch” series — certainly didn’t help, as a newly-restored copy shows. That’s because there’s no mention of Nintendo at all, or even Game & Watch.

Game & Watch games were simplistic standalone handheld LCD games not unlike the cheap licensed Tiger Electronics games seemingly every **** had in the 1990s. And in the US, those games were initially licensed to a company called Mego (pronounced “mee-go”), and sold as a series called “Time-Out” instead,

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