Amazon’s Acquisition of iRobot Faces New Challenges From EU Antitrust Regulators

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’s Acquisition of iRobot Faces New Challenges From EU Antitrust Regulators

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’s $1.7 billion (nearly Rs. 14,100 crore) acquisition of ****** vacuum cleaner maker iRobot may reduce competition and strengthen

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’s position as online marketplace provider, EU antitrust regulators warned on Thursday.

The ********* Commission opened a full-scale investigation and will decide by November 15 whether to clear or block the deal.

“We continue to work through the process with the ********* Commission and are focused on addressing its questions and any identified concerns at this stage,” an

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spokesperson told Reuters.

Antitrust enforcers around the world have stepped up scrutiny of Big Tech acquiring smaller rivals, concerned about the accumulation of troves of data by a few companies, and big players leveraging their dominance into new markets.

The acquisition announced in August last year would add iRobot’s Roomba ****** vacuum to

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’s portfolio of smart devices, which include the Alexa voice assistant, smart thermostats, security devices and wall-mounted smart displays.

IRobot made its first Roomba ****** vacuum in 2002.

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has previously said the vacuum cleaner market is very competitive, with lots of ******** players.

“The Commission is concerned that the transaction would allow

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to restrict competition in the market for ****** vacuum cleaners and to strengthen its position as online marketplace provider, ” the EU executive said.

“The Commission closely cooperated with other competition authorities during the initial investigation and will continue such cooperation during the in-depth investigation (…) the opening of an in-depth inquiry does not prejudge the outcome of the investigation”.

The

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spokesperson also said the company could “offer a company like iRobot the resources to accelerate innovation and invest in critical features while lowering prices for consumers.”

The EU competition enforcer’s decision confirmed a Reuters story last month and came a month after the *** antitrust agency cleared the deal unconditionally after a preliminary review.

© Thomson Reuters 2023

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acquisition irobot new challenges eu antitrust regulators

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