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[STEAM] Gaming historians preserve what’s likely Nintendo’s first US commercial


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/ "So slim you can play it anywhere" (credit:
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)

[/url] Gamers of a certain age may remember Nintendo's Game & Watch line, which predated the
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by offering
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that can
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. But even most ancient gamers probably don't remember Mego's "Time Out" line, which took the internal of Nintendo's early Game & Watch titles and rebranded them for an ********* audience that hadn't yet heard of the ********* game maker.

Now, the Video Game History Foundation (VGHF) has helped preserve
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, marking the recovered, digitized video as "what we believe is the first commercial for a Nintendo product in the ******* States." The 30-second TV spot—which is
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for the first time—provides a fascinating glimpse into how marketers positioned some of Nintendo's earliest games to a public that still needed to be sold on the very idea of portable gaming.

Imagine, an “electronic sport”
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(credit:
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)

Founded in the 1950s, Mego made a name for itself in the 1970s with licensed movie action figures and
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(a childhood favorite of your humble author). In 1980, though, Mego branched out to partner with a brand-new, pre-Donkey Kong Nintendo of America to release rebranded versions of four early Game & Watch titles: Ball (which became Mego's "Toss-Up"), Vermin ("Exterminator"), ***** ("Fireman Fireman"), and Flagman ("Flag Man").

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