Virgin Hotels To Open Its First London Hotel in August

[Pelican Press 0]

******* Hotels To Open Its First London Hotel in August

(credit: ******* Hotels)

Situated in the heart of Shoreditch, the 120-room hotel is one of the most striking buildings in London’s East End landscape. Located at 45 Curtain Road, a stone’s throw from Spitalfields Market,

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becomes the 17th property for the wider ******* Hotels Collection and eighth ******* Hotels location across the world. 

Set to open August 1, 2024, the hotel’s opening comes after recent announcements of a new property in Kenya and following the successful launches of ******* Hotels Edinburgh and ******* Hotels New York in 2023. ******* Hotels, the luxury lifestyle hospitality brand by Sir Richard Branson’s ******* Group, brings its smart-disruption ethos and philosophy to one of London’s most vibrant neighborhoods, known for its tech, fashion, culture and creative arts scene.

(credit: ******* Hotels)

“We’re all absolutely delighted that ******* Hotels Collection will be opening a ******* hotel in London. Since the inception of ******* Hotels, we’ve had our sights set on London,” said Sir Richard Branson, Founder of the ******* Group. “A place that so many of our customers either call home, or name as one of their favorite destinations – and of course where *******’s story started.”

In a long-term agreement between ******* Hotels and Reuben Brothers – global leaders in real estate investment and development – the hotel’s opening starts the gradual transformation to transition the hotel to a fully-fledged ******* hotel with all the magic the brand is renowned for.  From its showcase Spanish restaurant BiBo in association with world-famous chef, Dani Garcia; to a rooftop bar, pool, restaurant, private members club, gym and spa managed by the one and only, Ibiza’s Blue Marlin, ******* Hotels London-Shoreditch will offer a truly elevated experience in London. 

(credit: ******* Hotels)

“This year will mark 10 years of ******* Hotels and what a way to start the early celebrations as we announce our newest hotel in one of the world’s most famous cities,” said James Bermingham, CEO of ******* Hotels Collection. “We are all truly delighted that Shoreditch, London will be home to the next location for ******* Hotels as we pride ourselves in having hotels in the very best locations across our key cities.”

Similar to other properties, the hotel will feature a ********** suite (called Richard’s Flat), named after its founder and the room he will stay in when visiting. The spacious and fully equipped **********, along with the other suites and chambers, will feature the brand’s patented bed, a red SMEG fridge, and one-of-a-kind artwork with unique ******* pieces sprinkled throughout. Telling its own story of London, the design is *******’s luxurious interpretation of the city.

The announcement of a London hotel will see ******* Hotels’ The Know loyalty program and ******* Red, the rewards club from *******, have a home in London for their members to stay and earn ******* Points, with more details to be announced later this year.

Bookings are slated to open at the beginning of July. 

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