Here’s what to expect from Apple’s AI event and how to trade it

[Pelican Press 0]

Here’s what to expect from Apple’s AI event and how to trade it

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for offering a clear vision. While the Apple event isn’t typically regarded as a big market-moving stock catalyst, the highly anticipated announcement of new generative AI-enabled features changes the narrative this year, Woodring said. He added that shares tend to underperform the S & P 500 by 10 basis points on average on the day of the event. Analysts expect Apple to roll out an upgraded version of its Siri digital assistant that’s integrated into apps such as Notes, Messages and Safari and updated iOS 18 operating system software. Additional AI-powered features could include new emojis and photo editing, according to Woodring. He also expects the Tim Cook-led company to potentially announce a new — or expanded — partnership with OpenAI or

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for the updated operating system. Many of these features, however, may only be compatible with newer iPhone models, which may help drive demand and fuel an upgrade cycle, analysts say. “We view the presentation at WWDC to ‘tick all the boxes’ to convince investors that Apple is able to differentiate iPhone 16 (and future generations) with AI features relative to iPhone 15 and prior generations, and the same for future Mac and iPads, to successfully catalyze an upgrade cycle, while still debating the peak of the accelerated upgrade cycle,” wrote JPMorgan’s Samik Chatterjee. The analyst retained a $225 price target on Apple shares, implying 14% upside from Friday’s close. While Apple may not announce any groundbreaking features relative to peers, the company has a “unique advantage” due to its control over its own silicon design and its services ecosystem, wrote Citigroup analyst Atif Malik. AAPL YTD mountain Shares this year “The more than 2 billion installed base means the company has a large user base with massive amount of data to optimize user experience,” he wrote. Still, not everyone on Wall Street is convinced any Apple announcement will be a game changer. “We believe that AI functionality is likely to be useful and pervasive, but not necessarily revolutionary relative to what

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(and Samsung) have offered in their AI phones,” wrote Bernstein’s Toni Sacconaghi, although he acknowledged that interest in Monday’s event could trigger a more significant stock reaction.

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