[STEAM] Ikea will pay 10 Roblox players to roleplay as employees in its virtual store

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This could be you. | Image: Ikea Corporate publicity stunts involving virtual reality are almost always bad, but Ikea’s new Roblox store feels especially silly. The company announced last week that

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£13.15 or €14.80 per hour to work in The Co-Worker Game, a virtual Ikea store in Roblox. The company is

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, only from candidates in the *** or Ireland who are 18 or older.

Being paid to be an NPC. What a world. The virtual employees will carry out tasks like serving meatballs or helping people find fake furniture or other Ikea items. They can also “get promoted to move departments, just like in the real world.”

Image: Ikea A look at Ikea’s Co-Worker Game virtual store. I wouldn’t assume...

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