Atari Acquires Intellivision Brand And Games

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Atari Acquires Intellivision Brand And Games

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/X today, Atari announced that it has officially acquired the Intellivision “brand and game library.”

Atari CEO Wade Rosen added that the acquisition is a “rare opportunity to unite former competitors.” Rosen also says it can “bring together fans of the golden age of gaming.” Intellivision will rebrand, but it will still continue distributing the Amico.

We acquired the Intellivision brand and game library.

“This was a very rare opportunity to unite former competitors and bring together fans of the golden age of gaming.” – Wade Rosen

The former Intellivision will rebrand and continue distribution of the Amico console.

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— Atari (@atari)

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, Atari elaborated on the acquisition. Atari plans to “expand digital and physical distribution of legacy Intellivision games” and “potentially create new games.”

Fans will likely recognize Intellivision for its classic arcade titles, such as the home port of BurgerTime. Notably, Atari only purchased “certain games,” and did not identify the titles involved. Atari will surely reveal more, and is already selling merchandise with Intellivision T-shirts.

In today’s press release, Atari also confirmed it will “explore brand and licensing opportunities.”

Intellivision Entertainment CEO Phil Adam expressed trust in Atari regarding its brand. Adam also said that Intellivision looks forward to an “expanded collaboration,” including “a broad array of new Atari and Intellivision titles.”

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#Atari #Acquires #Intellivision #Brand #Games

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