Netflix is becoming an ad-tech company

[Pelican Press 0]

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is becoming an ad-tech company

There was a time when streamers wooed potential customers with the promise of an ad-free experience. In recent years, however, companies such as

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,

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, Disney and more have hiked up their prices and made an ad-supported tier the most affordable option. Now,

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is taking the next step towards becoming a de-facto ad tech company by moving its development in-house,

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.

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announced the shift during its upfront preview, in which the company also shared that its $7 per month ad-supported tier has 40 million monthly active users. The ad-supported plan is reportedly getting 40 percent of new signups, with it having 15 million users just six months ago, in November.

The streaming company has relied heavily on

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to reach this success, partnering with the tech giant in 2022 on advertising and sales. But, the training wheels are coming off with

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’s choice to move things in house, a choice that “will allow us to power the ads plan with the same level of excellence that’s made

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the leader in streaming technology today,”

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ads chief Amy Reinhard said.

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will also no longer be

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’s sole ad tech partner, as the streamer will start working with companies like

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’s Display & Video 360 and The Trade Desk later this summer.

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news, gear,

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, ads,

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, streaming
#

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#adtech #company

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