Netflix Ad-Supported Plan Crosses 40 Million Monthly Active Users, Company Says

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Ad-Supported Plan Crosses 40 Million Monthly Active Users, Company Says

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said on Wednesday its ad-supported tier has reached 40 million global monthly active users, from 5 million a year earlier, a sign that its push to attract new users with the cheaper plan is paying off.

The jump comes at a time when streaming companies are facing stiff competition and introducing bundles with their rivals to retain subscribers.

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, which launched the ad-supported plan in November 2022, said that 40% of all sign-ups come from those plans in the countries where they are available.

In the fourth quarter, the majority of ****** subscriber additions for the streaming industry came from ad-supported plans for the first time, data from research firm Antenna showed earlier this week.

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also said it will launch an in-house advertising technology platform by the end of 2025, in a bid to offer clients new ways to buy ads and better engage with users.

The company said it will team up with Trade Desk ,

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Display & Video 360, and ad-tech firm Magnite who will join

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to accelerate automated ad buying.

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’s ad-tier plan costs $6.99 per month, compared with monthly plans of $9.99 from Warner Bros Discovery’s streaming service Max and $7.99 for Walt Disney’s Disney+.

Last month, Comcast-owned streaming service Peacock said it would raise prices of its plans, that would take its ad-supported plan to $7.99 per month.

Earlier on Wednesday,

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said it would stream two National Football League games on Christmas Day this year, doubling down on efforts to add more live programming to its streaming service.

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ad supported plan monthly active users ad tech platform

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