[STEAM] FirstLook launches analytics and engagement from gametesting data

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, the player relationship platform for game studios, launched

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, bringing player analytics and lifecycle messaging together on one player record that spans both inside and outside the game.

The tooling studios use to understand their players is fragmented by default. Session and retention data sits in one tool, survey responses in another, playtester names and Discord activity in a third.

Analytics + Engagement collapses that split. Every session, retention cohort, playtime figure, wishlist movement and custom event is attached to the individual player who generated it, alongside their survey answers, tags and message history, giving studios a single holistic player record rather than a set of disconnected dashboards.

“Studios have never been short on player data. They’ve been short on a way to act on it while it still matters,” said Eden Chen, CEO of FirstLook, in a statement. “A retention drop you find six weeks later is a post-mortem. The same drop, caught on the day, is a conversation with a player who still cares about your game. What we’ve built closes that gap, and we’ve priced it so a ten-person studio gets the same tooling a publisher does.”

Studios can survey players, apply tags, build segments and deliver messages directly in their build through free Unreal and Unity SDKs, with the same data model behind both surfaces.
Acting on that data is automated.

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FirstLook player profile sessions and playtime analytics. Source: FirstLook A studio can define a segment, say players with more than five sessions who returned on day seven and rated the build five stars, and it fills itself as new players qualify. Attach announcements, reward unlocks, or a multi-step journey that waits, branches on whether a player came back, and follows up. Or ask the FirstLook agent to build the flow in plain language.

Because it was built for games, none of this requires modeling from scratch. Retention cohorts, playtime, wishlists, playtest waves and survey responses are native concepts rather than custom events a studio has to define. General-purpose platforms expect a studio to build that vocabulary itself first.

Comparable engagement platforms built for consumer apps typically start above $10,000 per month, out of reach for most independent and mid-size studios. Analytics + Engagement is $3,000 per month for the full suite and $99 for analytics core, with a free tier covering playtime and retention for up to 100,000 player profiles.

Analytics + Engagement is available today to all FirstLook studios and is already enabled on existing accounts.

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