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[STEAM] WWE 2K series ‘could be double or triple the size that it is’, Take-Two CEO says

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Take-Two CEO Strauss Zelnick says the WWE 2K series has the potential to double or triple its audience.

The latest game in the series, WWE 2K26, was critically well received and Take-Two says “recurrent consumer spending” on the game is up 20% compared to the previous year’s game.

In an interview with
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, however, Zelnick stated that the game could grow much larger than it currently does, if developer Visual Concepts continues to innovate with each annual iteration.

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