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[STEAM] Franchises like MLB: The Show and Pokemon headline March sales | Circana

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March was a win for many established video game franchises, according to industry-tracking firm Circana. Pokemon, MLB: The Show, WWE 2K and Monster Hunter all posted new games on the U.S. bestseller list for the month. Crimson Desert also carried the banner for new IP, also making it onto the charts.

March 2026 Dollar Sales, Millions
Mar
2025
Mar
2026
Change
Total Video Game Sales (Projected to Total Market)
$4,755
$5,394
12%
Video Game Content (Physical & Digital Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile*, Portable, PC and VR platforms)
$4,219
$4,551
8%
Video Game Hardware
$297
$500
69%
Video Game Accessories
$239
$252
5%
*Mobile spending provided by Sensor Tower. “US projected total market video game spending reached $5.3 billion in March 2026, a 12% increase when compared to March 2025,” said Mat Piscatella, Circana’s senior director of video game reports. “First quarter spending grew 5% when compared to a year ago, to $14.6 billion.”

Circana noted a sharp increase in many segments of the market, including a 40% increase year-over-year in digital premium downloads on console and a 20% increase in non-mobile subscription content spending. Hardware spending is the biggest obvious increase, jumping 69% from the previous year.

Year-to-Date 2026 Dollar Sales, Millions
YTD
2025
YTD
2026
Change
Total Video Game Sales (Projected to Total Market)
$13,832
$14,559
5%
Video Game Content (Physical & Digital Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile*, Portable, PC and VR platforms)
$12,401
$12,833
3%
Video Game Hardware
$777
$1,074
38%
Video Game Accessories
$654
$653
0%
*Mobile spending provided by Sensor Tower. The Nintendo Switch 2 was the best-selling hardware unit for both March and 2026 overall, according to Circana. Accessories spending is also up, with cases and organizers selling 180% better this year than they did last March.

Circana March 2026 | Top 20 best-selling games in the U.S.
Rank
Last
Month
Rank
Title
Publisher
1
NEW
MLB: The Show^^
Multiple Video Game Publishers
2
1
Resident Evil: Requiem
Capcom USA
3
NEW
WWE 2K26
Take-Two Interactive
4
NEW
Marathon (2026)
Sony (Corp)
5
NEW
Pokémon: Pokopia*
Nintendo
6
3
Call of Duty: ****** Ops 7
This is the hidden content, please
(Corp)
7
NEW
Monster Hunter Stories 3: Twisted Reflection
Capcom USA
8
2
NBA 2K26
Take-Two Interactive
9
4
Minecraft^
Multiple Video Game Publishers
10
6
EA Sports FC 26
Electronic Arts
11
10
Grand Theft Auto V
Take-Two Interactive
12
7
Battlefield 6
Electronic Arts
13
12
Red Dead Redemption II
Take-Two Interactive
14
15
Ghost of Yotei
Sony (Corp)
15
NEW
Crimson Desert*
Pearl Abyss
16
5
Helldivers II
Sony (Corp)
17
165
Death Stranding 2: On the Beach
Sony (Corp)
18
19
Pokémon Legends: Z-A*
Nintendo
19
75
Mario Kart World*
Nintendo
20
8
Madden NFL 26
Electronic Arts
*Digital sales not included for marked titles.
^Digital sales on Nintendo platforms not included.
^^Digital sales on Xbox and Nintendo platforms not included. XXX

Circana March 2026 |20 best-selling games of 2026 so far
Rank
Last
Month
Rank
Title
Publisher
1
1
Resident Evil: Requiem
Capcom USA
2
NEW
MLB: The Show 26^^
Multiple Video Game Publishers
3
NEW
WWE 2K26
Take-Two Interactive
4
2
NBA 2K26
Take-Two Interactive
5
3
Call of Duty: ****** Ops 7
This is the hidden content, please
(Corp)
6
NEW
Marathon (2026)
Sony (Corp)
7
5
Minecraft^
Multiple Video Game Publishers
8
6
EA Sports FC 26
Electronic Arts
9
7
Battlefield 6
Electronic Arts
10
4
Madden NFL 26
Electronic Arts
11
8
Grand Theft Auto V
Take-Two Interactive
12
NEW
Pokémon: Pokopia*
Nintendo
13
9
Red Dead Redemption II
Take-Two Interactive
14
10
Helldivers II
Sony (Corp)
15
NEW
Monster Hunter Stories 3: Twisted Reflection
Capcom USA
16
13
Ghost of Yotei
Sony (Corp)
17
11
Forza Horizon 5
This is the hidden content, please
(Corp)
18
16
Pokémon Legends: Z-A*
Nintendo
19
21
Elden Ring
Bandai Namco Entertainment
20
19
Split Fiction
Electronic Arts
*Digital sales not included for marked titles.
^Digital sales on Nintendo platforms not included.
^^Digital sales on Xbox and Nintendo platforms not included. Resident Evil Requiem continues to hold the top spot on the year-to-date bestseller chart, with five of March’s launches joining it. MLB: The Show and WWE 2K entries are frequently on the first-quarter year-to-date chart, with their placements on the 2026 being similar to their predecessors on the
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