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[STEAM][PRESS]Apple apologizes for soul-crushing iPad ad: ‘We missed the mark’

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The ad, which was debuted by Apple CEO Tim Cook on X (formerly
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) earlier this week, showcased countless items and tools associated with human creativity being destroyed by a hydraulic press. In the ad, cans of paint, musical instruments, cameras, arcade cabinets, metronomes, and books, among many other items, were all destroyed by the enormous hydraulic press, which eventually lifts to reveal the iPad Pro, which Apple is advertising as the thinnest and most powerful iPad ever.

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