[STEAM] Why HP is rebranding gaming and esports under HyperX brand | Jo Tan interview

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is one of the oldest brands in computing, and so it’s making a bold move by rebranding most of its gaming products under the

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brand name.

It’s all about reaching out to new consumers who want to be associated with the coolest gaming products, said

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, head of gaming at HP, in an exclusive interview with GamesBeat.

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