Jump to content
  • Sign Up
×
×
  • Create New...
New feature: 1 Vote = 0.10€ for server Owner!

Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano

Pelican Press

By Pelican Press,
in World News

 Share

Recommended Posts

  • Diamond Member
Pelican Press Warlord

Pelican Press 0

Posted
  • Diamond Member
Posted



Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano

Apple CEO Tim Cook waves to journalists after his meeting with Indonesian President Joko Widodo at the Presidential Palace in Jakarta, Indonesia, April 17, 2024. 

****** Kurniawan | Reuters

Apple took on Thursday the unusual step of apologizing for a short advertising video promoting the company’s new iPad Pro tablet after the ad was roundly criticized on social media.

“Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad,” Apple marketing VP Tor Myhren

This is the hidden content, please
, an advertising trade publication. “We missed the mark with this video, and we’re sorry.”

Apple CEO Tim Cook posted the spot on X, formerly

This is the hidden content, please
, on Tuesday. Apple also posted it to
This is the hidden content, please
. It showed a variety of creative tools, including a guitar, piano, and metronome being pressed by a hydraulic crusher — like recent viral TikTok videos — until all the objects were compressed into the company’s new tablet.

The spot provoked derision, including extensive media coverage, as viewers said it made Apple look out of touch, and many posted that the destruction of the creative tools offended them.

Some Apple critics

This is the hidden content, please
that the negative reaction to the ad, instead of spreading Apple’s marketing message for free, was a sign the company was running out of goodwill among customers. Apple is a major advertiser and has historically been closely linked with TBWA\Media Arts Lab, its longtime ad agency, although it also does some advertising development internally.

It isn’t the first Apple iPad ad in recent years to annoy some customers. In 2018, some people said they were

This is the hidden content, please
in which a child asks, “What’s a computer?”





This is the hidden content, please

This is the hidden content, please
,Business,Breaking News: Technology,Technology,Mobile,Entertainment,
This is the hidden content, please
,Tim Cook,iPad,business news
#Apple #apologizes #iPad #Pro #showing #hydraulic #press #destroying #guitars #piano

This is the hidden content, please

0

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
 Share
Go to topic listing

  • Vote for the server

    To vote for this server you must login.

    Jim Carrey Flirting GIF

  • Recently Browsing   0 members

    • No registered users viewing this page.

Important Information

Privacy Notice: We utilize cookies to optimize your browsing experience and analyze website traffic. By consenting, you acknowledge and agree to our Cookie Policy, ensuring your privacy preferences are respected.

  I accept