[STEAM] Making Space Marine 2's Titus a poster boy for tabletop Warhammer 40k is Games Workshop's biggest step yet into a transmedia future

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The Warhammer 40k hobby has always had a multimedia element, with model kits to build and paint, a tabletop wargame to play, books to read, art to goggle over, novelty merchandise like t-shirts and scented candles to buy. That diversity has given a seemingly niche hobby extremely broad appeal - one fan can be interested in painting, another in gaming, a third in the lore, all within the same Warhammer 40,000 fandom. Recently, the huge success of the videogame Space Marine 2 - which to date has sold over seven million copies - has introduced yet more new fans. Now Games Workshop has revealed its latest plans for the tabletop wargame, and the way the firm has adopted the hero of Space Marine 2 into its core product line shows that it's more prepared than ever to make the most of Warhammer 40,000 as a transmedia franchise.

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