[STEAM] ‘We had to stop focusing on those who hated us’: Ubisoft says it won the battle against Assassin’s Creed Shadows backlash

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Ubisoft shared a “very dramatic” summary of the Assassin’s Creed Shadows development process at an event last week.

As reported by

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, Ubsioft CEO Yves Guillemot attended Paris Game Week to give a discussion on technological upheavals, such as live game worlds, AI-driven NPCs and the potential for VR.

Before getting to this, however, Guillemot reportedly analysed the backlash against Assassin’s Creed Shadows, then showed attendees a video described by Game File as “pretty corporate but also very dramatic”, which explained how the company turned things around.

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