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[STEAM] Microsoft’s CEO agrees Xbox’s competition isn’t other gaming platforms, it’s TikTok

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CEO Satya Nadella has echoed comments from Xbox’s leadership that the company views its competition in gaming not as other game platforms, but short form video like TikTok.

Speaking to
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during a live stream on Tuesday, transcribed by VGC, Nadella was asked about his
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on gaming, in a month where Xbox announced Halo for PS5 and is reportedly under pressure to hit unprecedented profit margins.

Nadella used the segment to talk up
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’s gaming on Windows business, which he noted was its biggest, and alluded to bringing its next console closer to Windows.
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is widely expected to be, essentially, a PC, like the recently released ROG Xbox Ally.

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