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[STEAM] Xbox’s biggest competition ‘isn’t another console’ but ‘TikTok and movies’, claims exec

By Steam,
October 25, 2025 in Game News

https://hopzone.eu/forums/topic/285336-steam-xbox%E2%80%99s-biggest-competition-%E2%80%98isn%E2%80%99t-another-console%E2%80%99-but-%E2%80%98tiktok-and-movies%E2%80%99-claims-exec/

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Posted October 25, 2025

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Xbox’s studios boss has claimed

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no longer sees other consoles as its biggest competition.

Matt Booty, the president of Xbox game content and studios, discussed the gaming division’s multiplatform strategy in an interview with

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, published to coincide with news that Xbox’s historical flagship franchise, Halo,

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.

Commenting on the decision, Booty claimed consumers no longer have a strong attachment to the devices they use to play games. “We are all seeking to meet people where they are,” he said. “Our biggest competition isn’t another console… We are competing more and more with everything from TikTok to movies.”

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[STEAM] Xbox’s biggest competition ‘isn’t another console’ but ‘TikTok and movies’, claims exec

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